We may use the information we collect from and about you for a variety of business and commercial purposes, including:
Communicating with You. We use Personal Information (e.g., your contact information) to respond to your questions and comments when you communicate with us through links or pages in the Services, such as the “Contact Us” feature, and to send you administrative information (e.g., information regarding the Services and changes to our terms, conditions, and other policies).
Processing Your Transactions. If you purchase products from us on or through the Services, we use your Personal Information, such as your contact information and payment information to process your purchase, confirm your order, and deliver the items to you.
Administering the Services. We use your Personal Information to administer the Services and carry out any other business activities.
Abandoned Cart. We use technologies to help keep track of the items you put into your cart, including when you have abandoned your cart, and use this information to determine when to send a cart reminder via SMS or other channels.
Providing You with Personalized Recommendations. If you choose to complete assessments in the Services, we will use information that you provide to send you personalized product recommendations and other information that we believe may be of interest to you. We also use your Personal Information to provide you with targeted advertising and content, and to allow you to participate in interactive features, when you choose to do so. For example, we remember your login ID/email address or screen name so that you can quickly login the next time you visit the Services or so that you can easily retrieve the items you previously placed in your shopping cart.
Third-Party Social Networks. We use your Personal Information when you interact with third-party social networking features, such as “Like” functions, to serve you with advertisements and engage with you on third-party social networks. You can learn more about how these features work and the profile data that we obtain about you, and find out how to opt out by reviewing the privacy notices of the relevant third-party social networks.
Performing Analyses. We use your Personal Information to perform business analyses or for other purposes designed to improve the quality of our business and the Services we offer.
Preventing and Detecting Fraud and Other Crimes. We use your Personal Information to help prevent and detect fraud and other crimes that might be committed using or against the Services. We may use your Personal Information to investigate possible violations of and enforce our contracts. We may also use your Personal Information to protect our or others’ rights, privacy, safety or property, and/or that of our affiliates. We do this to protect our business assets and to comply with our legal obligations.
Managing and Operating Our IT Systems. We use your Personal Information to help us in troubleshooting, testing, maintaining, and protecting our IT systems, including our Sites.
Complying with Legal and Regulatory Obligations. We use your Personal Information to comply with our legal and regulatory obligations, which arise from time to time. For instance, we may use your contact information to alert you if a product is recalled.
Email Newsletters, Text Campaigns, and Promotions. If you’ve requested marketing communications, we will use your Personal Information, including your contact information, to send you our newsletters, exclusive offers, promotions, and loyalty rewards program updates if applicable, and product news through email and text messages. We may also use your Personal Information to administer our promotions and loyalty rewards programs as applicable.
Surveys, Sweepstakes, and Message Boards. We use your Personal Information, including your contact information, to enable you to voluntarily participate in features, such as surveys, polls, sweepstakes, and message boards in the Services.
To exercise choices for marketing purposes, please see the “Marketing Choices” section of this Privacy Policy.
Aggregating and/or Anonymizing Personal Information. We use Personal Information you provide to us regarding the Services to provide product feedback to our customers in aggregated form. We may also use Personal Information in an aggregated non-specific format for analytical and demographic purposes.
As Otherwise Permitted by Law or as We May Notify You. We may also use information you provide to us for other purposes as disclosed at the time you provide your information or otherwise with your consent.